Dana Montana, the owner of The Dancing Horses Theatre in Lake Geneva, Wisconsin, has transformed her passion for horses into a thriving entertainment venue. From her early days as a Playboy Bunny to becoming a successful entrepreneur, Montana’s journey is marked by determination and innovation. The Dancing Horses Theatre, established in 2005, showcases her vision of combining equestrian artistry with family-friendly entertainment. This article delves into the life of Dana Montana, her unique approach to horse training, and the success of her Lake Geneva attraction.
Who is Dana Montana?
Dana Montana’s journey to becoming the owner of The Dancing Horses Theatre is a tale of resilience and entrepreneurial spirit. Her career began in an unexpected place – as a Playboy Bunny. However, this early setback became the catalyst for her future success.
- Early Career: Montana was let go from Playboy at age 23, as the company favored younger women.
- Prophetic Statement: Upon her dismissal, she boldly told the executive that she would become famous for her own club.
- First Venture: Purchased and renamed the old Club J-Mar in Lake Geneva to ‘The Sugar Shack’.
- Innovative Entertainment: Transformed The Sugar Shack into a successful venue featuring male exotic dancing.
This initial success provided the financial foundation for Montana to pursue her true passion – horses.
How Did Dana Montana’s Equestrian Career Begin?
Montana’s love for horses was evident from her first equine purchase:
- First Horse: An Arabian stallion named Cass
- Establishment: Founded the Sugar Legacy Arabian Farm
- Key Influence: Collaborated with a trainer with a circus background
- Breakthrough: Trained her prize stallion, Baskin-Robbins, to perform a Liberty Dance
This experience with Baskin-Robbins was the spark that ignited the idea for The Dancing Horses show.
What is The Dancing Horses Theatre?
The Dancing Horses Theatre is the culmination of Montana’s vision and passion for equestrian entertainment. Here are the key aspects of this unique venue:
| Aspect | Description |
|---|---|
| Establishment | Founded in 2005 |
| Location | Lake Geneva, Wisconsin |
| Main Attraction | Vegas-style horse shows |
| Performance Types | Classical dressage, trick riding, choreographed dance |
| Additional Feature | Animal Gardens, a family-friendly petting zoo |
The theatre presents daily shows, featuring various horse breeds performing intricate routines set to music and enhanced with special effects.
What Makes The Dancing Horses Theatre Unique?
The Dancing Horses Theatre stands out due to several factors:
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Professional Trainers: The venue employs trainers with backgrounds from renowned institutions like Arabian Nights, Ringling Bros., Universal Orlando, and Walt Disney World.
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Liberty Dance Training: This unique approach emphasizes the bond between horse and trainer, allowing performances without reins.
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Choreographed Performances: Shows feature meticulously choreographed routines that blend classical dressage, trick riding, and dance.
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Diverse Entertainment: The complex includes Animal Gardens Petting Zoo, offering additional interactive experiences.
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Year-round Operation: The theatre operates throughout the year, with special seasonal shows.
What is the Current Show Schedule?
The Dancing Horses Theatre offers a variety of shows throughout the year:
- Holiday Show: Runs from November 15th to January 14th
- Features new music, effects, horse tricks, and acrobatics
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Celebrates the magic of Christmas
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Regular Shows: Offered multiple times per week throughout the year
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Exact showtimes available on their website or by contacting the box office
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Special Events:
- Birthday parties
- VIP party rooms
- Guided tours after the show
How Can Visitors Purchase Tickets?
Ticket purchasing for The Dancing Horses Theatre is convenient and flexible:
- Online Tickets:
- Available through the official website
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Includes options for holiday shows and regular performances
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Box Office:
- Located at the venue
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Contact number: (262) 728-8200
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Pricing Options:
- Various tiers available
- ‘$50 Ultimate’ package: All-access pass to the show, Animal Gardens Petting Zoo, and other attractions
- Special group rates and family discounts
What is Dana Montana’s Impact on Lake Geneva Tourism?
Dana Montana’s Dancing Horses Theatre has significantly contributed to Lake Geneva’s tourism industry:
- Unique Attraction: Offers a one-of-a-kind entertainment experience not found elsewhere in the region.
- Year-round Draw: Attracts visitors throughout the year, boosting local tourism even in off-peak seasons.
- Family-Friendly Entertainment: Provides a wholesome entertainment option suitable for all ages.
- Economic Impact: Creates jobs and generates revenue for the local economy.
- Cultural Contribution: Adds to the cultural diversity of Lake Geneva’s attractions.
How Has Dana Montana’s Vision Evolved Over Time?
Dana Montana’s entrepreneurial journey showcases her ability to adapt and innovate:
- From Nightlife to Family Entertainment: Transitioned from adult-oriented clubs to family-friendly attractions.
- Combining Passions: Successfully merged her love for entertainment and horses.
- Continuous Improvement: Regularly updates shows and adds new features to keep the attraction fresh.
- Expanding Offerings: Added Animal Gardens to complement The Dancing Horses Theatre.
- Seasonal Adaptations: Introduced special holiday shows to attract visitors year-round.
Dana Montana’s story as the owner of The Dancing Horses Theatre in Lake Geneva is a testament to her entrepreneurial spirit and passion for equestrian arts. From her early setbacks to creating a unique entertainment venue, Montana has left an indelible mark on Lake Geneva’s tourism landscape. The Dancing Horses Theatre continues to delight visitors with its blend of equestrian skill, artistic choreography, and family-friendly entertainment, solidifying Montana’s legacy in the world of horse entertainment.
References:
1. Chapter Summaries – Dancing Stallions
2. The Dancing Horses Theatre Unveils New Holiday Show
3. The Dancing Horses Theatre: Horse Show in Lake Geneva